The 66-Day
Habit Installation
Challenge
One habit. Every day. 66 days. A free group challenge that installs the discipline, structure and support to finally get consistent with your health & wellbeing.
Enrol on Challenge100% free · No credit card · Community-powered
Day 1 of the challenge starts on Tuesday 1st September
Hear it from Harry
A 3-minute message on why this challenge exists, what you'll walk away with, and how to get started before the doors close.
If any of these sound like you, you're in the right place
You struggle with consistency
You start strong, then life gets in the way. You need a structure that keeps you showing up even when motivation fades.
You thrive on structure and challenge
You do better with a clear target, a deadline, and a group pushing alongside you.
You're in a rut and need a fresh start
You know you're capable of more, but you need something to break the inertia and get you moving again.
You want to prove it to yourself
Low self-esteem has held you back before. You're ready to show yourself that you can stick to something that matters.
You're already healthy and want more
You're doing well, but you want to install one more positive habit to keep improving and raise your standard.
Why 66 days?
Studies conducted at the University of London found that it takes an average of 66 days to install a new habit to the point of automaticity — the moment your new behaviour becomes easier to perform than not to.
Stick to your habit throughout the entire 66 days of this challenge and it becomes fully integrated — something you execute automatically as you move forward with your life.
Enrol on ChallengeBacked by University of London research
The point where behaviour becomes automatic
No willpower required — it becomes who you are
Five phases.
One habit.
Finish all five phases and your habit becomes automatic — no willpower, no forcing it, just a new standard you live by every single day.
The Runway
Pick one health or wellbeing habit and mentally prepare for the journey ahead. Lock it in. No days off, no negotiation.
Destruction
Overcome negative patterns with determination and hard-won will-power.
Installation
Consistency and momentum build the resilience your identity is made of.
Integration
You start seeing the compound benefits of showing up daily.
Automaticity
Execute without effort. The habit is now the person you are.
By day 66,
you will have
Not just a completed checklist — a new standard for how you operate.
Greater self-discipline
The ability to follow through on what you said you would do — even when nobody is watching.
More confidence and self-belief
Proof that you can stick to something meaningful. That evidence changes how you see yourself.
Momentum to tackle bigger goals
Once one habit is locked in, the next challenge feels smaller. You stop starting over and start building.
Automatic execution
Your chosen habit stops being a decision and becomes something you do without forcing it.
Which feels most sustainable for you?
There are three honest ways to install life-changing habits. Have a look, weigh them up, and pick the one you genuinely believe you could stick to — not just for 66 days, but for life.
Backed by the best
This isn't a gimmick. The 66-day framework is rooted in the same research and field-tested principles these authorities teach.
James Clear
What does the world’s leading habit expert say?
Robin Sharma
Why 66 days is the window that changes everything.
What's included
Everything you get when you enrol — completely free.
Daily Motivation
A daily prompt from your group mentor, Harry Edward Bassant, to keep you locked in.
Private Facebook Community
Group accountability, shared wins, no judgement.
Group Zoom Mentoring
Live sessions with the group mentor to solve real hurdles.
Expert Guest Speakers
Bonus talks from hypnotherapy, mindset and coaching experts.
Weekly Recognition
Awards that celebrate personal accomplishments and group engagement.
Referral Unlock
Refer one friend to join this challenge with you and unlock exclusive access to the Habit Champions WhatsApp group for extra motivation and accountability.
VIP Upgrade Option
Accountability Plus for 1:1 support with the group mentor.
Completion Certificate
Formal recognition when you close out day 66.
Your group mentor
Real support, real accountability, real results.
Harry Edward Bassant
Self-Improvement Mentor
I created the 66-Day Habit Installation Challenge to give people a realistic, supported path to finally becoming consistent with the habits that improve health and wellbeing. As your challenge creator and group mentor, I'll be in the group every day keeping the energy high, answering questions and making sure nobody is left behind.
6+ years sober
Overcame alcohol addiction and rebuilt life from the ground up.
Transformed physically
Lost weight and dramatically improved physical health through consistent habits.
Qualified in nutrition
Formal qualification backing the health and wellbeing guidance in the group.
7 years in personal development
Deep, continuous study of mindset, behaviour change and self-improvement.
Trauma & addiction certified
Trained to understand the real barriers people face when changing their lives.
Experienced group mentor
Has led and mentored group challenges — not just theory, real-world practice.
Also in your corner
Bonus educational talks from experts who'll shape your mindset, resilience and follow-through.
Adi Harper
Hypnotherapist · Mental Health
Wendy Johnson
Mindset Motivator
Georgina McKimm
Life Design Coach
Doors close Saturday 29th August
8pm (UK time). Once the timer hits zero, no late entries.
Day 1 of the challenge starts on Tuesday 1st September
Enrol on ChallengeChoose your own habit, or take inspiration from below
You officially choose one habit to apply every day for 66 days. You can stack supporting habits, but keep the main one the focus. The list on the right is just a starting point — your habit should be personal and meaningful to you.
- 01Get your steps in every day
- 02Exercise daily (gym / walking)
- 03Drink 2 litres of water
- 04Read for 10 minutes
- 05Daily meditation or visualisation
- 06No alcohol / no smoking
- 07Stick to a healthy way of eating
- 08Stretching
- 09Journaling
- 10Stick to a sleep schedule
These are simply ideas — not an exhaustive list and not rules. Pick whatever genuinely supports your health or wellbeing.
Unsure of your one main goal or habit right now? Enrol on the challenge anyway — you'll get inspiration and advice from Harry Edward Bassant and the rest of the group to help you nail it down before day one.
Frequently asked
What if I miss a day?+
Then you've failed the challenge. But keep going — stack as many days as you can and keep showing up to the group calls. The real win is staying in the fight. At the end of the 66 days, even if you have officially failed to complete the challenge, I will still be asking for your highest consecutive streak and the total amount of successful days.
Can I join late?+
1st September is day one. No excuses.
Is it really free?+
Yes. Totally free to join. No credit card required.
Do I have to attend every Zoom?+
No. Zooms keep the group connected and motivated, but they're optional.
Can I choose any habit?+
This is YOUR challenge, YOUR habit. It should improve your health or wellbeing.
What if I'm not on Facebook?+
You'll still have full access to the Zoom calls. If you refer a friend to join with you, you'll also unlock access to the Habit Champions Exclusive WhatsApp group for extra motivation and accountability.
What happens after day 66?+
You receive a completion certificate and have the option to obtain Group Expert status on future intakes. You move forward automatically running the habit you installed — life gets a permanent upgrade.
Small daily inputs.
Staggering results.
In 66 days you'll be seeing the results of what you did today. Join now and let's begin the process.
Enrol on ChallengeUnlock your full potential today
Doors closing — early group prep work is already underway. Get in now.